Sports
Brady Clones Dog as Dry Run, Quietly Files “TB12 2048” Trademark
NEWPORT BEACH, CA – Curtain up, darlings. The future just barked.
In a move that has left Silicon Valley quaking in its limited-edition Yeezys and Wall Street shorting every avocado futures contract in sight, seven-time Super Bowl champion Tom Brady has allegedly cloned his rescue pit bull, “Lulu 2.0,” as a proof-of-concept for the most audacious personal brand pivot since Kanye renamed himself Ye, then renamed himself expensive.
Sources inside the TB12 Performance Cathedral (yes, the one with the infrared saunas that play whale sounds at 432 Hz) confirm that Brady’s legal battalion slipped a trademark application for “TB12 2048” into the USPTO docket at 3:17 a.m. Pacific, the exact minute Lulu 2.0’s carbon-copy tail wagged for the first time. Coincidence? Honey, the only coincidence here is that Gwyneth Paltrow hasn’t already Goop-ified the placenta smoothie used to culture the stem cells.
Eyewitnesses describe the cloning suite as “Black Mirror meets Beyoncé’s baby-shower planner.” Rose-gold petri dishes. A DJ spinning lo-fi beats labeled “mitochondrial chill.” And a single Post-it on the incubator that reads: “If this works, scale to quarterback.”
Brady, ever the showman, debuted Lulu 2.0 on a livestream titled “Legacy Loading… 1%.” The dog entered on a levitating skateboard, wearing a miniature TB12 helmet that retails for $1,200 (pre-order only, naturally). Within thirty seconds, the hashtag #CloneGoals out-trended election night. Within thirty minutes, Balenciaga dropped a canine couture capsule collection. Within thirty-one minutes, PETA launched a GoFundMe to clone every shelter dog into a couture runway.
But the real tea is the trademark fine print. Page 47, clause 12(b):
“TB12 2048 shall encompass human-performance replicants, ageless quarterbacks, and any sentient entity capable of throwing a spiral at age 71 while sipping a $28 green juice.”
Translation: Tom Brady is not retiring. He’s franchising.
Wall Street analysts, still dizzy from the GameStop saga, have already priced Brady’s future DNA at $400 a picoliter. One hedge-fund oracle whispered, “We’re not investing in a man. We’re investing in a save file.”
Celebrity reaction? Swift. Taylor Swift’s publicist issued a single emoji: . Elon Musk quote-tweeted the trademark with “Finally, a worthy adversary.” And Oprah, bless her, simply texted the group chat: “You get a clone! You get a clone!”
Yet beneath the glitter lies a philosophical flex: If a dog can be rebooted, why not democracy? Why not student debt? Why not the final season of Game of Thrones? Brady’s people refuse to comment, but a neon billboard outside TB12 HQ now flashes nightly: “One Lulu today. One you tomorrow. Membership auto-renews eternally.”
The Critical Chronicle has obtained exclusive renderings of the forthcoming TB12 2048 flagship store: a 40-story helix of glass and reclaimed Lombardi trophies. Floor 7 houses the “Deflation Chamber” where shoppers can 3D-print younger versions of themselves (psi under 12.5 only, please). Floor 12 is whisper-listed for “Gisele-Proof Prenup Vaults.”
As Lulu 2.0 gnaws a chew toy shaped like the Vince Lombardi trophy, one truth crystallizes: Tom Brady didn’t just clone a dog. He cloned the concept of enough. And darling, in 2025, enough is officially passé.
Stay tuned. The Critical Chronicle has embedded a nano-journalist inside Lulu 2.0’s collar cam. If Brady files for “TB12 4096,” you’ll hear the bark first right here.
Lights. Camera. Immortal.